BUSINESS PLAN LAB
Work with operational and strategic planning experts to:
- Create a roadmap for your business
- Check the overall financial feasibility of your business
- Analyze SWOT (Strengths, Weaknesses, Opportunities and Threats)
- Assess market research, competition, pricing and go-to-market strategy
- Evaluate the company operations, costs and overhead
- Describe key vendors and strategic business partners
- Describe the management structure and credentials
- Build financial plans and determine financing requirements
- Discuss funding sources, if needed
- Review a full written plan if needed, including Executive Summary
ELEVATOR PITCH LAB
Work with communication and marketing experts to:
- Learn to introduce yourself and your company within 30 - 40 seconds
- Separate yourself from 90% of your competition
- Wow! qualified buyers so they want to talk to you
- Learn how to quickly begin a meaningful dialog when introducing yourself
- Quickly identify a prospect's buying motivations
- Discover how to approach decision makers without anxiety
- Position yourself to become a trusted advisor
- Close business faster
SALES CYCLE LAB
Work with sales experts to find clients and get them to purchase your product or service by:
- Defining your product/service and how it can help prospective clients
- Identifying qualified prospects and leveraging existing client relationships
- Learning what a sales cycle consists of and how many “touches” it takes to close a sale including:
- Positioning how your offer can help the client
- Identifying how/who is making the decision
- Gathering the data required to quantify the value of your offer
- Preparing and presenting your proposal, including financial benefits
- Asking for the order
- Follow-up / follow-up / follow-up
- Closing the Sale
DIGITAL PRESENCE LAB
Work with web development and social media experts to:
- Learn and improve techniques to enhance your business' digital presence
- Create landing pages to increase your business performance
- Learn how social media can lead to client conversions
- Use Instagram versus Facebook to raise awareness
- Set up e-commerce to increase sales
- Study productivity through Google Analytics
- Create remarketing funnels