SYB 73 | The Brave New World Of Digital Marketing • DEX Media

Is sending an email blast to a 4,000 name list going to result in a sale? Or is it more likely to result in simply public awareness and a way to build your brand - which is usually a slow and agonizing process consuming time and money along the way.

For a small business owner who already wears a dozen hats, keeping up with the constantly changing priorities of a digital marketing program can consume dozens of hours each week - and hours are the one commodity entrepreneurs rarely have in sufficient supply.

Businesses overall tend to spend 10-12% of their total revenues on marketing with about half of that dedicated to social media. Nationwide that averages out to $4,000 -$7,000 a month. Clearly that will break the budgets of most small businesses - and that does not include creating the content - just posting it.

Now small business owners have an affordable option - hire a national firm that specializes in working with small businesses because they completely understand the budget and time restrictions. DEX Media has created DEX-Hub Social Media Marketing Services specifically to help entrepreneurs build and enrich relationships with customers by keeping social media content fresh and relevant.