One of the most critical parts to any office space is usually the most overlooked - the signage. It becomes an afterthought - and is often very poorly executed with a quick dash to a "signs by tomorrow" shop.

But signage is more than simple identity: It is about "marketing" your business rather than "marking" your business. Signage outside and inside your offices is all about promoting your brand and differentiating you from your competition.

Signage conveys the promise of your brand, to both existing and new customers and sends a message about the type and quality of services or products you provide. It is the silent sales person, calling attention to our business and establishing or reinforcing your business' credentials, 24 hours a day, 7 days a week.

This is the world in which Sandie and her husband have lived for the past 34 years. They are the owners of Baron Sign Company and its 36,000 sq. ft. offices in Riviera Beach, FL. and count some of the biggest names in Corporate America among their clients. It has been a roller coaster ride through several recessions, but Sandie's consummate belief in networking has kept the company's name in front of every possible decision maker in South Florida.


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Sandie Foland

Sandie Foland is the co-founder of Baron Sign Manufacturing. Her main role is to facilitate, oversee and direct the administration, marketing and financing functions of the company. Sandra is very active in local business and government affairs. She is committed to achieving excellence on every Baron Sign project through employee training, utilizing cutting edge industry technology and her unwavering dedication to quality. She leads the emphasis on “green’ sign systems for LEED projects. Baron Sign Company - CONTACT BUSINESS LOGO + LINK - SCORE-ing YOUR BUSINESS EPISODE 71 with Sandie Foland - TITLE IMAGE

Palm Beach SCORE

Palm Beach SCORE is a non-profit who's mission is helping local small businesses, startups and entrepreneurs grow and thrive by offering mentoring, workshops, business consulting and counseling services, networking opportunities, events and partnerships within the Palm Beach / South Florida business corridor.

SCORE-ing Your Business' host Penny Pompei serves as Chapter Chair for our local Palm Beach SCORE Chapter #224, located in beautiful downtown West Palm Beach.


About the Author(s)

 Penny  Pompei

Penny Pompei is a serial entrepreneur having launched three of her own businesses in the San Francisco Bay Area and several others in partnership with others throughout the country.  She has relocated to South Florida and is now a volunteer subject matter expert with SCORE Palm Beach.

SCORE Volunteer, SCORE Palm Beach

Key Topics

SYB 71 | Building A Business With Plenty of Twists and Turns • Baron Sign