SYB 71 | Building A Business With Plenty of Twists and Turns • Baron Sign

One of the most critical parts to any office space is usually the most overlooked - the signage. It becomes an afterthought - and is often very poorly executed with a quick dash to a "signs by tomorrow" shop.

But signage is more than simple identity: It is about "marketing" your business rather than "marking" your business. Signage outside and inside your offices is all about promoting your brand and differentiating you from your competition.

Signage conveys the promise of your brand, to both existing and new customers and sends a message about the type and quality of services or products you provide. It is the silent sales person, calling attention to our business and establishing or reinforcing your business' credentials, 24 hours a day, 7 days a week.

This is the world in which Sandie and her husband have lived for the past 34 years. They are the owners of Baron Sign Company and its 36,000 sq. ft. offices in Riviera Beach, FL. and count some of the biggest names in Corporate America among their clients. It has been a roller coaster ride through several recessions, but Sandie's consummate belief in networking has kept the company's name in front of every possible decision maker in South Florida.