How I can help you

I can help you determine how big an opportunity, a product or service you are considering might be, and, based on that determination how best to test, scale, market and manage it going forward. Given my experience in research and development at Union Carbide, where I worked on several new products, I learned the nitty-gritty of new product development. As a brand manager and then an executive, I have managed businesses as diverse as Tampax tampons for Tambrands, Camay soap and Comet at P+G, LifeSavers and co-branded luggage for a small importer. Later in my role as a strategic marketing and advertising consultant, I worked with companies in areas including food (ConAgra, Jimmy Dean, Pillsbury, Starkist and Smithfield); HealthCare for( Bausch +Lomb, Ciba Vision and Bayer) and media for( Dow Jones, The Wall Street Journal and CBS.) I also helped start, and, along with three partners, started MCA Ally-Gargano, a full-service advertising agency. Finally, I was a mentor for the SCORE Westchester chapter for 2 1/2 years, where I completed several client projects.

Areas of Expertise

  • Business Plan
  • Human Resources
  • Management & Operations
  • Marketing
  • Product Development

Industry Experience

  • Manufacturing
  • Professional Services

Communication Methods

  • In Person
  • Phone