Loyalty Programs: Why and How? October 26, 2022, 12:00pm EDT October 26, 2022, 1:30pm EDT

The average American adult is a member of 18 Loyalty Programs, according to the National Retail Federation.


Customers desire to be members. Customers want to be recognized for their patronage and receive special notifications, along with special pricing.


Businesses desire loyal customers that are price insensitive and great promoters for their businesses. Businesses want to market directly to these customers, saving time and money.


This seminar takes the attendee through the history of loyalty programs and the process of designing a Loyalty Program. Design steps covered include: what rewards should be, how to determine point values, and merits of expiring points. Also covered: the steps of implementing a Loyalty Program, information to record, methods of gathering, marketing materials needed, timeframes, legalities, promotions, etc.

Loyalty Programs: Why and How?