Grow Your Business with Gift Cards February 7, 2022, 12:00pm EST February 7, 2022, 1:00pm EST

Businesses desire three things: 

1) more referrals

2) increased customer frequency - also known as increasing tickets per “x” (hour, day, week, etc.)

3) having customers spend more - also known as raising average tickets

Increase your focus on promotions and tasks will that foster these three key goals.

This presentation discusses:

  • Methods that work in business today
  • Benefits of gift card use to the recipient, the shopper, and the business
  • Real examples of gift cards used in promotions  
  • Ways national chains and big boxes use these techniques.

Our premise "the gift card and all its iterations, should be your number one item in movement” has received national recognition. This session takes the attendee through the process of confirming the 3 desires along with the psychology of gift cards, which yields referrals, increased frequency, and customer price insensitivity. We cover the accounting differences of purchased and promotional gift cards. After covering the background we continue to the main agenda topic – ideas to get more gift cards into customer “hands”. Topics include using gift cards and coupon replacement and utilizing gift cards as the sales discount.


About the Presenter

Ronald A. Friedman, has been in the computer field for over 35 years. Ron started his career as a Consultant and Account Manager for the nation's largest professional computer services company (Computer Task Group, Inc.). Then under our previous company, DAMOMICS, Ron has been installing CounterPoint for over 15 years. Clients span the retail, distribution, wholesale and manufacturing markets. DAMOMICS was a top installer for small businesses with a customer base of about 300 retailers. who are growing their businesses.

Grow Your Business with Gift Cards